Authored By Venus Williams 1 Comment(s)

Color, style, pattern and aesthetic. Those are the top four “must have’s” when it comes to introducing the next collection for EleVen.


Sometimes you nail all of them and your product is a big hit with customers and other times; not so much. But that’s what being an entrepreneur is all about. Testing the waters and seeing what attracts your fans.


With our new Prism collection, I am proud to say we crushed this one. The product does EXACTLY what EleVen is supposed to do; aspire women of all ages to reach their greatest potential, while looking good at the same time.


Prism is my vision of the changing of seasons from summer to fall. My ultimate goal is to keep women energized through the fall and winter, a time when many lose motivation to keep exercising. 


I cannot wait to step foot under the new roof at the recently renovated Arthur Ashe Stadium and show all of New York the bright and vibrant colors of summer in my Chela Dress. I absolutely LOVE how cute the Prism Fly Skirt looks with the Race Day Tank and the Love Jacket is perfect for that chilly Big Apple wind! Ahh!! So many options!


Embrace the end of the summer and get ready to freshen up your closet with a new fall wardrobe! And remember to ALWAYS be better than ten; be an EleVen!


Judy Greco
Judy Greco

i love your message of eleven! Both you and Serena are such great ambassadors for the sport of tennis!

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