With all due respect to Meghan Trainor, it’s not all about the bass. To me, it’s all about the fit. Being an entrepreneur is not easy. Being an entrepreneur in the retail world is even more challenging. I know how many different choices women have when it comes to apparel. Just like you, I see the advertisements on TV and I get the coupons in the mail. That is why I personally have sat down with our production teams to ensure that at EleVen, we create the most perfect fit. EleVen is true to size and allows you not only look great but feel even better. I really took it personally when fans of EleVen would write in saying how much they loved the look and feel of the brand; but that the pants were just too loose or they had to go up a size in shirts. I don’t want to see that.
Being a professional athlete and only wearing EleVen, I know first-hand what fits the best and there were times after matches when I would let the team know if something needed to be adjusted or wasn’t exactly the way I envisioned it. You may wonder why I am so invested in this? Because outside of tennis, my passion is fashion and design and what has my name on it, is a reflection of me.
I am proud to say that now our fit is dead on! And I challenge you to try it for yourself. If you are going to do something, you need to make sure you do it right! Always push yourself to be better than ten; be an EleVen!