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Looking Back On A Year

Authored By Venus Williams 0 Comment(s)

2014 was a great year for EleVen by Venus!
We designed, we made new friends, we grew. Tournament dresses continued to give the first peek at the fashion to come, and the word spread on our full activewear line. The site became known as a resource for healthy living advice with exercises, recipes, training tips and inspiration.  We loved hearing how you made changes to #BeAnEleVen and those stories were different for everyone!

2014's highlights:

My 45th WTA title win in Dubai!
This tournament has been good to me so it was the perfect place to win my first title in a couple of years. I'd been working really hard to get my strength and game back, so this victory was very special to me. I debuted my new Spring Fiore print ("Flower" in Italian) so this collection officially became my lucky charm!

We launched our Brand Ambassador program, #TeamEleVenByVenus.
We now have close to 50 women who are spreading our mission by embodying the EleVen lifestyle and values. From fitness professionals to health enthusiasts, they are helping us grow this amazing community and message. Positive change, not perfection. Read more about the program and the women who drive it.

2014 was a year for court fashion! 
I had tso much fun designing these dresses, playing the game I love and getting some very nice recognition from the press. Some of the "Best Dressed" and "Fashion Hits" lists included USA Today, Sports Illustratedand Newsday. Thank you for noticing!

Tie Dye: Australian Open; Aurora: French Open; Strisce: Sony Open: Vintage Floral: US Open

An award from the fans!
This is an award I especially love: WTA's Fan Favorite Dress for 2014 - my Wimbledon Dress. It's always a fun challenge to stick with traditional white for this classic tournament, yet make it modern with my touches. I was very happy how this dress turned out and it was an honor to have the fans think so too!

 

Thank you for making 2014 a memorable year for me and EleVen By Venus. 2015 brings more beautiful colors and prints in comfortable performance fabrics brought to to you in a fashion-forward way.
Remember, love what you're wearing and confidence follows.

Look Good, Play Well,



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