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Behind-the-Scenes at EleVen: Proud to be a Woman-Owned Business

Authored By Eleven by Venus 7 Comment(s)


Here’s an amazing statistic: every day for the past nine years, women in America started 1,072 new businesses. The result, according to American Express’ 2016 State of Women-Owned Businesses Report, is that women-owned firms now number 11.3 million, employing nearly nine million people and generating over $1.6 trillion in revenue.


We’re proud to count EleVen among the ranks of those women-owned businesses. EleVen is not a licensed line, where a celebrity spokesperson just lends her name. The behind-the-scenes story is that Venus Williams holds a degree in fashion design from the Art Institute of Fort Lauderdale and, as EleVen’s owner, she also is personally involved in each aspect of the design and production processes. A serial entrepreneur, Venus is also CEO of her own interior design firm, V Starr Interiors.


With her career in tennis, what motivated Venus to become a business owner, too? For Venus, the drive to become a business owner started at a young age, and was inspired by her parents. Venus explained the origins of her entrepreneurial spirit when she recently spoke to Ellevate, a global professional women's network dedicated to the economic engagement of women worldwide. “My dad taught us the mindset: Be independent, be entrepreneurial. [He] always said, ‘Work for yourself.’ So I always wanted to have my own business, it was just the culture that we grew up in,” she said.


Knowing she wanted to be a business owner, finding her way to the fashion industry was a natural path for Venus. Since her early days as a teenage tennis phenomenon, Venus has been known for her trend-setting style on and off the court. She was passionate about bringing her sense of style as well as her commitment to the highest level of performance to her own line of active wear. EleVen fulfills that vision for Venus, combining fashion with function. Venus’ mission for EleVen to help people get moving and feel good about how they look.


As a business owner, Venus also understands the importance of having a strong team in place, and, as it turns out, EleVen’s senior leadership team is made up of mostly female executives. Together, Venus and the EleVen team are committed to designing clothes that empower women to feel their best, whether they are at work or at play.


After all, the concept behind EleVen is to be better than a “ten,” better than your best. Says Venus, “The name EleVen represents how I strive to live every day -- that is, without limits.” EleVen salutes all the women behind those 1,072 new businesses being launched each day, for their commitment to creating a world without limits.


Check out the latest collection from Venus and EleVen team!



POST COMMENTS

Adrine D Duncan
Adrine D Duncan

You are a great inspiration for me Venus. I was diagnosed with the same autoimmune disease that you were only two months before I heard about you. I’ve cut things from my diet trying to stay healthy. Can you share more about your diet that keeps you still going so strong.

Susan Alfred
Susan Alfred

Venus am absolutely proud of u and ur accomplishments, on the tennis courts and ur business achievement! May God continues guide u in all ur continue success!

women's activewear
women's activewear

It is always nice to see women as business role model. Venus, your hard work and dedication is inspiration for all women, we are proud of you. As you described about your team work, it may be really progressive. You have a bright future, so always give your best and touch the sky. Thanks to share your owned business with us.

Thanks
Margarita
http://www.margaritasport.com/

Bishop Jerry Vines
Bishop Jerry Vines

Thanks for being a great role model hope to hear great things for future may God bless you

Carol Bent
Carol Bent

I am so proud of you you Venus you are so motivated and intelligent you listened to what was being installed in you and look at the end result, i also want to thank you and your sister for getting me involved in watching tennis and going to the games i watched you your sister and dad years ago late at night and i told my partner that you both are going to be satrs i was correct thanks for the motivation.

WHITTAKER
WHITTAKER

Ya Nice too see women;Progressing in Business;But could you Branch out;&Design some clothes for Men too:Like Denim Jeans&Shirts for men:Buy VENUS FOR MEN:LOVE YA???

Mobetta77
Mobetta77

So cool and SO PROUD of you Venus! Go STARRPOWER GO

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